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Juan Fernandos Ramírez
Global Capability Lead
Juan Fernando is Global Capability Lead within the Global Customer Service team at HEINEKEN. He is responsible for the development and roll out of the Cost-to-Serve capability in different HEINEKEN Operating Companies worldwide. Since 2015, he has lead the development of a new Cost-to-Serve tool in QlikView, which has been implemented in more than 25 markets with different ERP systems and diverse operational complexities. Prior to his experience at HEINEKEN, he advised companies in Europe and Latin America on Supply Chain, M&A and Corporate Finance projects. Juan Fernando holds an MBA degree from Vlerick Business School (Belgium) and a bachelor’s degree in Finance and International Relations from the Universidad Externado (Colombia).